THE ENVIROWORLD PORTFOLIO -
Audio programmes for Broadcast and in-house use…
- Corporate Video
- Audio Productions
- Electronic business cards as full multimedia presentations
Some of our satisfied clients:
ISCOR, ESKOM, PBMR, SALDANHA STEEL, VODACOM
EnviroWorld has already done ground-breaking work in terms of producing various radio series on the environment, and general human health – our series on AIDS is an excellent example, with all the verified and accredited research that has gone into it. That, together with our wide experience as TV producers and award-winning corporate and training video specialists, as well as computer-based CD ROM production, makes us ideally placed to service a wide range of client needs.
EnviroWorld is fully geared to manage the design, production and distribution of educational and other material in the following media on your behalf:
1. RADIO (Community as well as Mainstream)
We produce and distribute radio programmes free of charge to over 30 community radio stations across South Africa. This enables our clients to reach people even in the more remote areas of our country. We also produce radio series for mainstream stations such as SA FM, although the latter route could be considerably more expensive and less cost-effective in that it offers “broad-shot” coverage, meaning one reaches a very wide audience which might not necessarily fall within one’s target group. The costs involved with this facet for Community Radio in our multimedia approach are by far the lowest in terms of cost-per-thousand exposures. A radio series of 52 x 5 – 10 minute programmes, broadcast and distributed to reach over 2 million people, would cost about R3500.00 per programme.
2. TELEVISION
We produce one-off TV documentaries as well as series for clients – often to fit in with their social responsibility programmes.
3. CORPORATE AND TRAINING VIDEO
Depending, again, on what is required, production costs can vary from R20 000 to R500 000. Some of the great advantages are:
· video is relatively cheap to produce
· from a management point of view, the message can be controlled absolutely
· It has great visual impact, especially in a training/educational format
· Comprehension can be tested and modules can be reviewed if necessary before the trainee is allowed to continue with the course
· As some of our clients have found, it is a great supplementary visual aid/tool for the training facilitator/educator in a lecture room situation.
· As in all of the media categories listed here, the material can be presented in an entertaining format to ensure that the viewer’s attention is retained throughout the presentation.
4. COMPUTER-BASED MULTIMEDIA AND CD ROM
One of the best ways to communicate with literate as well as non-literate target groups is through touch-screen multimedia authoring technology. A computer screen placed in a strategic position in the staff restaurant or some other high-traffic area where people have a moment of leisure, is an effective way to disseminate health information, for example. It can also convey other information – such as explaining the medical aid, the pension and retirement benefits scheme, company policy and so forth. One of the benefits of this system is that changes can be effected relatively easily and cheaply. It’s as simple as replacing one computer file with another, whereas video would have to be edited and mixed again. Its strength lies in the fact that all the media can be employed to present a menu of logical choices and the user does not have to be able to read and write, or know how to use a keyboard. The Chairman of the company can speak personally to the staff member, or the medical aid scheme can be explained in animated computer graphics and with the audio in any language of the computer user’s choice. The system can have a multi-functional application and also be very efficient as a staff induction tool, and so forth. The system can also test comprehension and deliver a confidential report to the personnel manager’s desk of who used the system when, where and how effectively it was done. To encourage use, it can be presented in a game-playing format, with small prize-vouchers being printed out if the user hits a designated jackpot… an extra day’s leave, a staff canteen discount, etc.
The attraction of this medium lies in the following:
· Additional modules can be designed to make the presentation unique for each of the subsidiary companies.
· A great amount of very comprehensive information in sound, pictures and moving video can be made available for selective browsing on the computer without the user having to be literate and without even having to use a keyboard.
· The user would easily access only the information he or she is interested in at the time, thus avoiding an information overload.
· While initial costs can be relatively high, changes can be very inexpensive to make. Hardware excluded, the cost of the production can vary from about R50 000 to R800 000.
5. PRINTED MATERIAL
We mention just one example to demonstrate how we assist our clients: Posters and, say, a regular comic strip on HIV/AIDS for publication in the staff magazines and other publications of large organizations, would complete the multimedia picture and supplement communication through radio in areas where the other, more expensive, media are not advisable or practical. While the traditional advantages of using the printed medium are easily to hand, we would also like to point to the following:
· Posters can be distributed for relatively long-term display in a very large number of venues, including community medical clinics, schools and other governmental buildings.
· They can also be distributed as part of a marketing/PR campaign. (To replace or complement the traditional calenders, for example)
· Such distribution would underline your company’s social responsibility programmes
· Posters can be personalised for subsidiary companies at relatively low cost by designing space for stickers that mention the name of the company in question.
· A regular comic strip in staff magazines can be very effective in conveying AIDS and other health instruction. Such a comic strip might find wider distribution in community and other local newspapers.
· The design, layout, DTP and print costs of 1000 copies each of 26 separate posters (say, one per radio programme episode), laminated both sides for long-lasting display, will come to about R195 000.00. A double-band comic strip once per month of 8 pictures will come to about R1500.00 per month, excluding placement costs. We would provide a computer disk for printing in a staff newsletter. (A single band comic strip of 4 pictures would cost about R1000.00)
Because the various media can be made to cross-correlate and reinforce an education/information message, we are able to offer a multi-media approach. Since the same basic research would be utilised for all the media that are selected, a considerable cost saving could be effected – (just as a longer print-run can be more cost-effective, for example.)
In summary, while any mix of media can be structured according to your needs at the kind of limited budgets mentioned above, all of these media could be utilised in a coordinated, cross-referenced campaign. Of course, any single one of the media can be utilised if a client so chooses.
LATEST WORK:
Video
· TEAM 2007, a video documentary – for the Anglican Church around the world.
· Sustainable Livelihooods – a series of Information DVD’s – for the Department of Social Development.
· Training Documentaries – for the Department of Education
· PBMR News Update – an ongoing series of staff information video newsletters and documentaries – for PBMR (Pty) Ltd.
· Wild Dogs in KZN – documentary for the SABC
· Marketing Video – for the Sedibeng Municipality
· Information video – for the ABC Party in Lesotho
· Corpoarate Social Reponsibility DVD – For Mittal Steel
Audio
· “100 Days to Go”: radio Commercials – for the Department of Education
· Educational series on Community radio – for the Department of Education
Work Behind Us.
Mayihlome-This weekly half-hour radio series produced for SACORD, was designed for Campus radio stations and it dealt with HIV/AIDS Awareness on Campus.
Enviroworld– a weekly magazine programme concerning the entire environment of humankind in nature.
Whose Life Is It Anyway: This dramatised 16-part series on HIV/AIDS was for utilisation by clients such as SA Breweries and Adcock Ingram.
Nature’s Way: This series of 52 x 3 minute programmes – broadcast in Afrikaans, English and Zulu in over 30 community radio stations and sold to international broadcasters such as Channel Africa.
“Batho Pele”: a half-hour programme for radio to promote the objectives of the Department of Public Service and Administration
“Mining News And Views “ for the Chamber of Mines, produced and syndicated on their behalf to selected community radio stations across the country
“No Victims and No Villains” – an audio series for radio and CD distribution for CIET on the culture of sexual violence in South Africa
Innovation – our middle name
Use our network of Community Radio Stations to promote events and concepts through creative, theatre-of-the-mind programme production. We have a fully fledged studio dedicated to this function.
Government Relations – Use our experience in this area to create a government engagement and liaison function for all our private sector clients
ENVIROWORLD Communications Ownership
51% Black Owned
Owned by FNP Investments(51%) and AAA Trust(49%)
Freddy Pilusa- Chief Executive Officer
Former Head of Parliamentary and Cabinet Liaison at Department of Trade and Industry
Former Head of Democracy for Education at the South African Council of Churches.
Former Chief Executive Officer of the FINASOL group
Former spokesperson of Minister of Provincial and Local Government.
Received communications training at Wits Business School
Holds a BProc degree in Law
Andre Walters – Chief Operations Officer
A communications specialist on community-based natural resource management and related environmental and health issues.
An award-winning TV and Video producer, director and radio broadcaster,
Many Awards, including Ad Educandum Gold, and several NTVA Avanti Awards.
Anchor man and producer for over two decades of the successful weekly SABC environmental TV show, 50/50,
Teaches radio and TV production and broadcasting skills to young people, He also teaches classes in “Theatre-of-the-Mind Radio”.
Some Former Career Highlights:
Chief Executive of SABC Enterprises,
Former APR (Accredited Practitioner of Public Relations)
Served as the National Chairperson of the National Television and Video Association, NTVA, for 4 years,
Described as an Environmental Visionary, he has been a short-listed finalist in South Africa’s prestigious Green Trust Awards
BA Degree in English and Psychology,
